We’re so happy you’re here.
Hello! It is with great pleasure that we welcome you to Goetze’s Sweet Things blog, a place where you can find inspiration, learn about our company’s rich history, explore our new flavors and partnerships, meet some of our dedicated employees, and so much more. We know that many of you share sweet memories with your loved ones around our candies – we see it on our social media pages and hold those stories near and dear to our hearts in the same way you do.
Our hope with this blog is to create a space where these memories can be shared, a place where our beloved Caramel Creams® and Cow Tales® are celebrated as the center of your fond memories – whether it be a candy dish at your grandparents’ house, a favorite Halloween candy shared across generations, or recipes that bring you comfort and joy.
We will be launching our Sweet Memories platform to submit these stories soon, so stay tuned and be sure you’re signed up for our newsletter. Until then, we will be sharing some of our favorite stories about the brand, our employees and more.
We look forward to creating this space in partnership with our amazing fans like you. Be sure to follow us on social media to keep up with our latest posts.
A Moo-ving history lesson
With how much we love the taste of Cow Tales®, some of you may be wondering: how did these creamy, caramel sticks come about?
It all began in 1984, when the Goetze family decided to add a new caramel confection to the lineup. Made from the same secret family recipe as Caramel Creams®, Cow Tales® were named to represent the opposite end of the cow, playing off the classic “Bulls-Eyes®” name that came more than 65 years prior.
Another frequent question we get is why did Goetze’s Candy Company choose to name these treats Cow Tales® rather than Cow Tails. Well, Goetze’s used "Tales” instead of "Tails” to hint at the whimsical and nostalgic children's bedtime stories, since this brand is a more youthful and light-hearted take on Caramel Creams®. The image of the cow jumping over the moon, on the early packaging, was a nod to the "Hey Diddle Diddle" nursery rhyme, emphasizing Goetze’s choice of “Tales” over “Tails”.
In addition, we did not want the name taken literally (since our caramel sticks can look very similar to beef sticks at a first glance). Even today, we have “Not made from real cow tails” in our Instagram profile to clear up any confusion.
And we can’t forget about everyone’s favorite mascot, Duke! Introduced in 2016, Duke the Cow brings joy with his cartoon features and goofy smile showcasing his adoration of Cow Tales®. Duke takes center stage on our Instagram page, sharing his favorite recipes, holiday traditions and current flavor favorites.
Today, Cow Tales® flavors include:Seasonal flavors include Strawberry Smoothie in the Spring and Caramel Apple in the Fall.
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Do you call them Bulls-Eyes® or Caramel Creams®?
As you may already know, Goetze's Candy Company is a confectionery company proudly located in Baltimore, Maryland. Founded in 1895 as the Baltimore Chewing Gum Company, Goetze's has celebrated more than 125 years of making sweet treats in the USA.
It was in the 1940s when Goetze's Candy moved away from chewing gum and shifted focus to manufacturing caramel treats. Today, we are globally known and celebrated for our secret family caramel and cream recipe.
Goetze's Candy Caramel Creams®, also known as "Bull-Eyes®," are unlike any other caramel candy. Why? They are made with wheat flour as the primary ingredient, giving the caramels a chewy, not sticky, texture. In the center of the caramel is a decadent cream. And, Caramel Creams® still use the same original vanilla flavor that was introduced by Goetze's Candy back in 1918.
Today, Caramel Creams® are available in three flavors year-round, "Original" Caramel, Caramel Brownie and Oreo®. Our seasonal flavors include Strawberry Smoothie during the Spring and Caramel Apple in the Fall.
Stay tuned for more behind the scenes stories, recipes and input from our very own Goetze’s family of employees. In the meantime, check out our Store Locator to satisfy those cravings.