PRCA Rodeo

Rodeos are one of the oldest traditions in America, born from the grit, skill, and community spirit of ranching life. For more than a century, they’ve brought people together in small towns and big arenas alike, celebrating courage, craftsmanship, and the pride of doing things the right way. Rodeos aren’t just events; they’re gatherings where families meet, neighbors reconnect, and generations pass down the values that shaped the American West.

That same spirit lives in Goetze’s Candy. Like rodeos, our story is rooted in American hands, American ingredients, and American traditions. For over 130 years, we’ve made our caramel the same way, with care, with pride, and with a commitment to quality that mirrors the dedication you see in every rider, roper, and ranch family.

Just as rodeos honor the heritage of hard work and community, our caramel reflects the simple pleasures that bring people together. Goetze’s is proud to support the Pro-Rodeo Circuit and sponsor Doug Mathis, PRCA Hall of Fame Rodeo Announcer.

Meet Doug Mathis, PRCA Hall of Fame Rodeo Announcer & Cow Tales® Ambassador