Mike Farley, vice-president of sales at Goetze’s Candy Co., Inc. has been awarded with the Silver Candy Dish Award at the NCA State of the Industry Conference in March 2025.
The association says these awards celebrate individuals who have demonstrated exceptional ability to strengthen the connection between manufacturers, brokers, and retail customers. “The Candy Dish Awards are a reflection of the incredible talent and dedication within the confectionery industry,” says John Downs, NCA president & CEO. “Mike represents the best of our community, demonstrating leadership and collaboration between manufacturers and broker sales agents to inspire progress and innovation.”
Since joining Goetze’s Candy in 2019, Farley has led national sales operations and managed a dozen broker partners, driving revenue growth and creating strategic partnerships. After launching his career with the broker sales agency François Schwartz in 1986, he spent 22 years at The Hershey Co., with subsequent roles at Godiva Chocolatier, Acosta Sales & Marketing, and Perfetti Van Melle. An active member of NCA, Farley has contributed to initiatives including the Sweets & Snacks Expo and industry mentorship programs. “I’m honored to receive this award from our broker community,” says Farley. “This recognition reflects the strong relationships and teamwork that have shaped my journey in the confectionery industry. I sincerely thank NCA and our broker network for their unwavering support and shared passion. Every day in this industry, working with our incredible broker partners is ‘Always A Treat!’”
The Candy Dish Awards are presented annually, recognizing one broker and one manufacturer who have demonstrated outstanding leadership in confectionery sales, marketing, and management. Recipients are selected based on outstanding leadership qualities, their ability to build relationships, and cultivate new business opportunities.
Mike was also named as one of NCSA’s 2025 Candy Hall of Fame inductees.
Mike has dedicated 36 years to the confectionery industry, building a career marked by leadership and innovation.
We will be recognizing Mike and 10 additional confectionery industry trailblazers this October in Orlando 2025.