At Goetze's, we know that we owe a great deal of our success to our ongoing commitment to the traditions that were established by the previous generations of the family - such as integrity, loyalty and an ongoing dedication to quality. We know that it is this tie to our heritage that has helped us develop into the company we are today; a company with timeless products and loyal customers.
Goetze's Candy began in 1895, with a father (August Goetze) and his son (William). August worked as an engraver, producing many of the printing plates for the Baltimore Chewing Gum Company. During this time, he became aware that the gum business was performing poorly and made an offer to buy the business for his son. The rest is history!
Melvin Goetze, Jr. returned home in 1935, to join his father and grandfather. Five years later their passion for excellence led the family to the decision to focus on their best selling items: Caramel Creams®. During the 1940's, they perfected the treats, making them an even bigger success! In 1951, the family changed the name of the company from The Baltimore Chewing Gum Company to Goetze's Candy Company, and it was incorporated under this name eight years later. During this time, the 3rd generation of Goetzes began the process of automating the company's operations.
Melvin, Jr.'s son, Randle Goetze, III, joined the company in 1959, and his younger brother, Spaulding Goetze, Sr., joined the company six years later. Not only did they aid in their father's efforts to automate the facility, making productions more efficient, but also expanded sales distribution, making Goetze's Candy Company a national name and eventually leading to the company's first international sale.
Spaulding Sr.'s sons, Mitchell and Todd Goetze, team up with David Long, a family member, to manage the current day-to-day operations of the company. Together they have continued efforts to improve production, introduce new products and have played an integral role in the expansion of the production and shipping facilities. This generation also began to fully incorporate technology into the everyday operations.
August L. Goetze and his son, William A. Goetze, began manufacturing a variety of confections in Baltimore, Maryland. The company was then known as The Baltimore Chewing Gum Company, and was located around the corner from the world-famous John Hopkins Hospital.
R. Melvin Goetze, Sr. made chu-ees (Caramel Creams® without the center) at home, which soon developed into the first Caramel Creams® when the cream center was added.
A steady growth of business forced The Baltimore Chewing Gum Company to move to a new 24,000 square foot production facility, where it was able to triple output. The company still resides in this location.
R. Melvin Goetze, Jr. (3rd Generation) joined the company. It was this generation, along with the next, who were responsible for the company’s automation.
The Baltimore Chewing Gum Company began to manufacture Caramel Creams® exclusively. Like other candy companies who sooner or later choose their best seller as their principal item, the Goetze chose their fast-selling Caramel Creams®.
The first delivery of corn syrup by tank truck in Baltimore’s history was made to Goetze’s Candy Company, Inc. on October 5th of that year as well.
Realizing that automation would be the key to success in the future, the Goetze’s began the process of mechanizing the business.
The company was incorporated under the name Goetze Candy Company, Inc. Also in this year, the Goetzes replaced wax paper with cellophane for the Caramel Creams® twists.
As they entered their 64th year in business, the 4th generation of the Goetze family joined the company.
The peanut butter flavor was incorporated into the company’s product offerings.
Goetze’s Candy Company, Inc. started using an automated answering service.
R. Melvin Goetze, Jr. was inducted into the Candy Hall of Fame.
The company began production of Cow Tales®.
Goetze’s Candy Company, Inc. discontinued the production of Outlaw®, as well as its Butter Rum Mints, but incorporated banana and cherry flavors into the remaining product offerings.
Goetze’s Candy Company, Inc. introduced Mini Cow Tales®, which are small versions of the traditional Cow Tales®, to the market.
During this year, the 5th generation of the Goetze family joined the business. Super Cow Tales® were introduced to the market that year as well.
Cow Tales® were nominated as product of the year and the company began to produce “Old Fashioned” Caramel Apple Sticks®.
The company also discontinued its peanut butter flavored products.
Goetze’s Candy Company, Inc. celebrated its 100th anniversary!
The company began shipping worldwide.
Goetze’s Candy Company, Inc. launched its website, www.goetzecandy.com.
Spaulding A. Goetze, Sr. was inducted into the Candy Hall of Fame.
The first transaction was made on the company’s online store.
Super Cow Tales® were discontinued in this year as well.
Goetze’s Candy Company, Inc. discontinued the production of its “Old Fashioned” Caramel Apple Sticks®.
Goetze’s Candy Company, Inc. introduced Gourmet Caramels®, which are square caramels with 0 grams of trans fat.
Due to high consumer demand, Goetze Candy Company, Inc. reinstated the caramel apple flavor by producing Caramel Apple Cow Tales®. The company also began producing a Mini Cow Tales® Bag, and a Caramel Mix® Bag, which includes Mini Cow Tales®, Caramel Creams®, and Gourmet Caramels®.
Richard A. LaRue, one of Goetze’s Regional Sales Managers, was inducted into the Candy Hall of Fame. candyhalloffame.org
Tony Gazzola, one of Goetze’s Regional Sales Managers, was inducted into the Candy Hall of Fame later that year. candyhalloffame.org
Goetze’s Candy Company, Inc. redesigned its website in conjunction with the launch of a new marketing campaign: “The Average Kid”.
Mitchell Goetze was elected as the Vice Chair of the National Confectioner’s Association.
William August Goetze (the 1st generation of Goetze’s to make confections) was given an honorary induction onto the Candy Hall of Fame as an Industry Pioneer.
During this time, Goetze’s Candy Company, Inc. also released “Theater Boxes” of its popular Caramel Creams® and Mini Cow Tales® products.
John Leipold, Goetze’s Candy’s Director Sales & Marketing, was inducted into the Candy Hall of Fame. candyhalloffame.org
Goetze’s Candy Company started its Give & Goetze Initiative with the Scouts and Boy’s Life Magazine.
Mitchell Goetze was elected as Chairman of the National Confectioner’s Association.
During this time, the company also introduced two new Caramel Creams® flavors: double chocolate and (re-released) Licorice.
Goetze’s Candy released a new pack size of its Vanilla Cow Tales: King Size!
In addition to the initiative with boy’s Life Magazine, Give & Goetze was utilized to support a local event. We teamed up with the local Scouts to support a local team (Team Baltimore Racing), for an event that was taking place in our home town (The Baltimore Grand Prix).
We redesigned all of our websites!